Are you building a product or service? First, minimize your risks with opportunity discovery, validation and market testing.

1. Building the right team
2. Finding meaningful ideas
3. Starting with customers
4. Doing the right research
5. Prototyping the product
6. Planning the viable business
7. ...

Build and launch a minimum lovable version of your product first, so you can quickly acquire your first real customers.

1. Running product discovery
2. Assembling an ideal tech stack
3. Creating brand & content
4. Defining the key workflows
5. Putting reporting in place
6. Launching the product
7. ...

Scale your product according to market feedback on the minimum version. Grow and optimize sales and operation.

1. Keeping product discovery
2. Nurturing an agile roadmap
3. Retaining active customers
4. Targeting new audiences
5. Scaling internal workflows
6. Keeping the team motivated
7. ...